Web Hosting Basics for SMBs

Four Ways to Website In an influential May, 1960 New Yorker article, Do You Belong in Journalism? Abbott Joseph Liebling pointed out: “Freedom of the press is guaranteed only to those who own one.” Today the Internet enables anyone to be a publisher, extending freedom of the press in ways that we’re still coming to grips with. Marketers are shifting their focus from high-end advertising and promotion (like Superbowl ads) to community building around trusted content sources. Your marketing plans must recognize that your audience is also busy publishing content. While this is clearly the case for most businesses, we live in a time where everyone has a homepage or some presence online. A URL to put on their business card. Online Real Estate. An online presence generally means a public website that carries your brand and provides information and/or services. … Continue reading

 

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