Thomas Cook Cats on a Plane

Thomas Cook Airline has launched #CatsOnAPlane, a campaign featuring a team of furry testers trying out Thomas Cook Airline’s newly refurbished fleet. The animals were used to test the interiors of both Thomas Cook Airlines’ planes and those from sister airline, Condor, playing on the perception of them being creatures of comfort. The filming involved a 24-hour shoot with 10 cats – each with their own distinct personality – on an Airbus A330 and Boeing 767 at Manchester airport. Each short video features the cats exploring different areas of the planes, including Premium Economy for Thomas Cook Airlines UK and Business Class for Condor. The Thomas Cook Cats on a Plane campaign is designed to highlight the airline’s belief that customers “deserve better” when flying on their hard-earned holidays.

 

Thomas Cook Cats on a Plane

 

 

 
 
 

 

 

To ensure no cats came to harm on the shoot, vet Aniket Sardana was onsite for the full duration of filming.

 

Speaking of the campaign, Senior Group Marketing Manager at Thomas Cook Airlines, Tom Morey said: “No-one can assess comfort like a cat. They’re the hardest customers to please, which is why we wanted to test our new interiors with the best. And the results left the cautious kitties feline great.”

 

Discussing the launch, Catch’s Creative Director, Sam Chatwin added: “Cats are the undisputed champions of the internet. They’re fussy, demanding and know exactly what they want. What better way to put the airline’s service to the test. We love working with the team at Thomas Cook Airlines, they’re fearless and you can’t ask for more than that in a client.”

 

Thomas Cook Cats on a Plane Team

 

Quality Ken, 42, from Bristol

 
 

Favourite holiday activity: Lounging in the sun all day

 
 

Special skills: Looking grumpy no matter his mood

 
 

Testing brief: Lasting comfort on long haul direct flights

 

 

Quality Ken is a total cynic, he’s hard to impress and he knows it. He plays his cards close to his chest – he hates to show anyone what he’s really thinking… even if it’s good! Ken’s lived a quiet life, he’s the eldest of 18 brothers and sisters…always the most reliable. He doesn’t often let his hair down. Ken is one of those cats who’s ashamed of his feline instincts. Behaving cat-like demeans the air of authority he has worked so hard to achieve.

 

Thomas Cook Cats on a Plane Ken

 

Princess Pamper, 24, from Manchester

 
 

Favourite holiday activity: Pool side grooming

 
 

Special skills: Different eye colours for extra cuteness

 
 

Testing brief: Spacious wider seats

 

 

Princess Pamper (Pamps to her friends) is a lover of the finer things in life. She was chosen because she’s renowned for her demanding demeanor. For Pamps to be happy she requires a certain set of guidelines to be adhered to. If all her needs are met, it’s a smooth ride for everyone.

 

Thomas Cook Cats on a Plane - Pamper

 

The Stray Siblings, 10, from Glasgow

 
 

Favourite holiday activity: Making new friends and the cat club

 
 

Special skills: More energy than the Energizer bunny

 
 

Testing brief: Friendly and helpful cabin crew

 

 

Ben, Jane and Alice Stray are 3 siblings. They’re well known as the toughest, most challenging and rowdy bunch of testers… and they know it. They know how to push the buttons of Cabin Crew staff and truly how to stress test the friendly customer service.

 

Thomas Cook Cats on a Plane - Stray Siblings

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